Date: 29 September 2010

Venue: Malone House, Belfast

This event introduced participants to the need to focus more on citizen driven solutions to social problems and how adapting a social marketing mindset can help deliver more effective and efficient programmes.

Professor Jeff French is a recognised global leader in the application of behaviour change and social marketing. He has over thirty years experience at the interface between government, public, private and NGO sectors and has a broad practical and theoretical understanding of national and international health and social development issues.

His presentation covered the eight key concepts of social marketing contained in the NMSC national benchmark criteria and how they can be used to develop and commission effective health development programmes aimed at reducing health inequality. Professor French also facilitated a workshop which used social marketing principles to improve the impact of public sector efforts to improve the life and life chances of under fives.